Why More Businesses Should Sponsor Continuing Education – Brooke Faulkner

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There is a consensus that education is never a bad investment. Parents, teachers, and leaders of all walks of life recognize the value of a good education, both for themselves as well as others. It’s important, and perhaps basic human nature, to push yourself and others to continue learning as long as you possibly can. We can already see this happening with the growing popularity of online college courses, because they allow for a more flexible schedule and more opportunities for nontraditional students.

Reasons vary for the continuance of education. In many instances we are required, as in the case of K-12; due to the widely accepted belief that it will help us all become better contributors to society. But education shouldn’t, and doesn’t have to stop after a high school diploma as a college education will help with a better job. And with a better job comes better pay, a family, a house, and so on down path of modern life.

If you are a company leader, you need to understand the value of sponsoring assisted education. It not only benefits the employee, but also your company. Payment or reimbursement for tuition for your employees has a profound effect on everyone and is a great investment for your company.


Tuition reimbursement is a great incentive for bringing in employees. It is common knowledge that further education is needed for a good job, and if a prospective employee notices that you will help them out while employing them, they will be inclined to seek employment with you over a competing business who does not offer this benefit. An employee who is willing to seek further education is looking for further growth, and they may grow with your company. This is the caliber of employee that will stick around, as they have the drive to further themselves mentally.

Educational assistance is attractive to students out of high school and workers with a minimum wage job because they want something better, and they know the only way they can do that is by going to college to gain experience. If you can give them both, that’s a win-win for both you and your potential employee. They receive gainful employment and schooling, while you gain a loyal employee who will learn new industry skills for years to come.

Retention of Employees

Once in college, your employees will learn valuable skills about the industry of your business. Job satisfaction will increase throughout the company, it will foster a good work environment, and employees will be fulfilled demonstrating these skills. Moreso, they will be more likely to stay and work for your company in the long run. Promoting from within is a successfully proven method, and it’ll be easy with all the knowledgeable, experienced employees you’ve retained, making your company a well-oiled machine that will be stable in its industry.

While it can be easy to focus on the financial burden of paying for someone else’s education, you’ll see that your investment will pay for itself. Employees continually learning about their trade brings innovation to your company — keeping your business at the forefront and your competition outdated, and all but forgotten about.

Something that seems like a big financial blow may turn out to be the best decision you’ve made as a company leader. When a parent helps out their son or daughter, they give them all the tools they need to succeed. The leader of an army would give their men all the knowledge and weapons they need to survive. Why not give your employees all the knowledge for them — and therefore your company — to thrive for years?

Brooke Faulkner is a full-time writer and full-time mom of two.

She spends her days pondering what makes a good leader, and dreaming up ways to teach these virtues to her sons creativity enough that she’ll get more than groans and eye rolls in response. To read more of her work, follow her on Twitter @faulknercreek