If you run a business, then you will know that customer service is important. It is likely to have been engrained into your brand from the very beginning, and repeatedly told to you over the years. ‘The customer is always right’ is a common saying in the business world, and although sometimes it doesn’t feel like it, it is a mantra that should be remembered.
Good customer service relates to the service provided not only when a customer is making a purchase, but also before and after. Consistently improving your service can lead to greater customer satisfaction, and overall improve the reputation of your brand. Companies like Nordstrom are well aware of this, which is why they do everything they can to empower and educate their employees about how to serve the customers to the best of their ability. Although it may cost your company extra time, money, and resources, it will definitely be worth it in the long run.
Some examples of good customer service include treating your customers respectfully, handling complaints gracefully, following up on any feedback, exceeding any expectations that the customer may have of you, going out of your way to help out the customer and provide advice, and understanding your customer’s needs and wants.
Every time you employ new staff, it is important to provide customer service training, so she will not be the person that lets your brand down.
Customer service doesn’t have to be complicated, it could be something as simple as greeting people as they walk through the door of your shop, apologise if they have been left waiting in a queue, asking if they want any help or advice, and making sure that you know your products or services, so you can answer any questions that they may have with ease.