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Win Friends and Customers, by Lawrence J. Bookbinder – book review

I received this book recently, and enjoyed reading it.

The author, Lawrence J. Bookbinder, Ph.D. practiced clinical psychology for over 30 years, supervised other clinical psychologists, authored and co-authored 10 professional articles, and was made Fellow of the Division of Psychotherapy by the American Psychological Association.

“Active […]


LeaderValues Newsletter – Bill Bernbach; Putting Ourselves in Charge (Vlatka Hlupic); Customer Leadership (Mick Yates)

Click here to see this month’s LeaderValues newsletter …

There’s a “Customer and Engagement” theme, this month. The leadership biography, by Victoria Yates, is on William (Bill) Bernbach, a leader and innovator in the advertising profession, and co-founder of the DDB Agency.

Bernbach believed that […]


Customer Leadership – Presentation for the CDRC Symposium

“Customer Leadership” uses Big Data analytics and insight to drive leadership, organization and branding decisions and actions – all aimed to improve customer products, services, experience, satisfaction and loyalty.

A presentation given by Mick to the University of Leeds Customer Data Research Centre (CDRC) Symposium, on January 8th, 2015, at the Royal Society, London

[…]


Customer Leadership

As regular readers will know, I prefer to talk about “Leadership” in the context of actual tasks, rather than in some theoretical fashion.

Likewise, whilst there’s much focus on “Big Data” from a technology perspective, leaders must consider its real world application, challenges and opportunities.