I received this book recently, and enjoyed reading it.
The author, Lawrence J. Bookbinder, Ph.D. practiced clinical psychology for over 30 years, supervised other clinical psychologists, authored and co-authored 10 professional articles, and was made Fellow of the Division of Psychotherapy by the American Psychological Association.
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There’s a “Customer and Engagement” theme, this month. The leadership biography, by Victoria Yates, is on William (Bill) Bernbach, a leader and innovator in the advertising profession, and co-founder of the DDB Agency.
Bernbach believed that […]
“Customer Leadership” uses Big Data analytics and insight to drive leadership, organization and branding decisions and actions – all aimed to improve customer products, services, experience, satisfaction and loyalty.
A presentation given by Mick to the University of Leeds Customer Data Research Centre (CDRC) Symposium, on January 8th, 2015, at the Royal Society, London