5 Ways to Manage and Improve Your Brand Image – Cristi Waterson

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According to the Content Marketing Institution, 89 percent of marketers understand that maintaining viable brand awareness is the most important objective to succeed. This awareness is even more important than focusing on lead generation and sales. Brand image is important because it forms the impression that your current and potential customers have about your product and company. If you don’t effectively …

The Unwritten Rules on Business Etiquette You Should Never Break – Cristi Waterson

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You may be a disciplined person. You always follow the rules. However, we aren’t perfect. Sometimes, we break our own rules. But before you break the rules, you need to know the rules. The concept of business etiquette isn’t well-taught. But you’ll find it useful when going for an interview. Also, business etiquette will help you maintain a good relationship …