Personal Brand – Imagery & Philosophy

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is not
what should be
nor is it
what was
it is simply
what is

I wrote that simple verse in 1969 (!) but it came back to me after the events of this past couple of weeks. And the picture? Well, it was an early morning shot, in the rain, at the company offsite I was at just a few days ago.

Two unrelated things – a poem and a picture, more than 40 years apart? No, they really are connected, as imagery and philosophy are both part of one’s personal brand.

Philosophy? Doesn’t that just mean how we reflect on things? What’s that got to do with branding?

I was trained in Philosophy, or at least had a qualification in the subject.  David Hume was always a favourite – and his proof that miracles do not exist was life changing. Not sure that going to gigs and organizing marches is quite the same thing, but at least there was some kind of thought behind it all. Of course, that was before Sartre got involved with darkness and nothingness … that’s another story.

But, if philosophy is reflection, how does it impact us as individuals? There is the kind of reflection that comes from things we have done, either well or badly. Sometimes we just want to learn. Sometimes we want to make excuses. And sometimes we are forced to reflect because of outside influences or events. We philosophize about all of these things, to try to draw patterns and create guideposts for the future.

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