LeaderValues Newsletter – Bill Bernbach; Putting Ourselves in Charge (Vlatka Hlupic); Customer Leadership (Mick Yates)

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Rose VallandClick here to see this month’s LeaderValues newsletter 

There’s a “Customer and Engagement” theme, this month. The leadership biography, by Victoria Yates, is on William (Bill) Bernbach, a leader and innovator in the advertising profession, and co-founder of the DDB Agency.

Bernbach believed that “All of us who professionally use the mass media are the shapers of society. We can vulgarize society. We can brutalize it. Or we can help lift it onto a higher level”.

We have two featured articles.

The first is “Putting ourselves back in charge“, from Prof. Vlatka Hlupic. I had the pleasure to hear Vlatka speak in Parliament at the end of 2014. I asked her to write a post describing the research and the needed “Management Shift”. Here it is.

The second is from Mick, on “Customer Leadership“. This is Mick’s way of describing how to help firms get better results – based on a uniquely connected understanding of leadership development, global brand marketing, retail and the application of Big Data analytics and insight.