Public speaking is possibly one of the most feared activities, even by professional businessmen. It is also one of the most essential skills to master. Being the main speaker at an event can provide you with an opportunity to build new relationships and attract new business. Your speech will allow the first stage of a connection to be formed before you engage in any conversation. A well delivered speech will assure any prospective new clients that you understand your subject and will be able to help them. Public speaking will offer the following benefits to your business.
Adopt a forward thinking attitude
Planning a speech requires you to evaluate what an event is looking for. The easiest way of doing this is to find out what the theme is and how previous speakers have handled it. You will need to obtain a copy of the event guidelines to ensure your speech remains within them. This approach will guarantee you are building your forward thinking skills; you need to understand your market and to prepare accordingly. You also need to look at where your business is going in order to talk about it properly within your speech. A forward thinking attitude is essential to any business leader as you must always be planning ahead and looking at what the market is going to do, not what it is doing now.
Become aware of your marketing potential
Giving a public speech is an excellent opportunity to market your business. You should never dwell on the company. Instead mention it just once or twice and make sure your speech is good enough to have your audience hooked. If you manage this they will seek you out after the speech for more information and potential sale discussions.
Be organized and your speech will be successful
Preparing a speech means that you need to think about your subject, what the company is currently doing and how this will change in the future. In essence, preparing a speech forces you to take a good look at the way you currently operate and why this is the case. This will allow you to see better operating procedures and principles for the future.
The majority of speeches end with an audience question time. These questions will force you to think on your feet and to know your subject intimately to ensure you have an answer available. Learning to think quickly will aid you in many situations, particularly where a decision needs to be made and you must make the right one for the business. Preparing the speech will also allow you to practice the best way of articulating your ideas and this will be incredibly useful in many situations.
Audience questions may also force you to review the way you see a specific issue or they may even make you think about something that you had never thought about before. These situations help to improve your evaluation skills and may even help you to learn more about your customer base.
Enter meetings prepared
Giving a speech means taking time to prepare and research your subject, the needs of the audience and the best way of getting your message across. It also provides the opportunity to evaluate your own speaking technique and how you can improve this. The better you become at communicating your wishes and your demands to others, the easier it will be to run your business successfully. Time spent preparing your speech is also a good reminder of how being prepared makes every task easier and that this approach should be taken in every aspect of your business. It is often seen as a useful tactic when preparing a speech to film oneself and review this for any distracting body movements or expressions. Knowing these will allow you to avoid doing this even when you are speaking to someone on a one to one basis.
Sound public speaking abilities can do a lot of good to your business because it helps you bond with employees, potential investors and suppliers. The better you can talk about your company the higher chances you have to make people like it. This can have a great benefit in boosting bottom line and attaining success.
By Jason Phillips and LondonSpeakerBureau.com!