It’s Not About Engagement: Using Social Media To Make Ideas Happen – from 99%

mickyates ideas, Innovation, Social Media, Social Networks Leave a Comment

99 Social MediaA tip on how to think about social media from 99%’s “Daily Action” series.

It’s all well and good to tweet about what you had for lunch, or share party pics on Facebook, but what if you want to use social media to achieve a specific goal? Perhaps to garner support for a creative project, or build awareness about a product you’re launching. How then do you wade through all the social media speak and interact with people in a way that will make a difference to your mission, not just create more idle chatter?

I talked with a handful of social media mavens, community managers, and grassroots organizers to get their tips on navigating the social sphere. Here are a few pointers on rising above mere fans and followers numbers to create relationships that will really move the needle on your creative endeavor.

Dave Brown /// Social Media Specialist, Etsy

  • Being the mayor of Whole Foods on Foursquare isn’t going to make your idea happen. Don’t get caught up in followers, likes, or check-ins. If you keep doing what you love, share your creativity and inspiration – that’s how you move the needle.
  • Somewhere right now there’s an online conversation happening about what you’re interested in – join it. Find these conversations and get involved – keep the message short but let your passion show. Use plenty of visuals. Instagram is a great place to start documenting your ideas from start to finish.
  • Let people in on how excited you are about your idea. The best way to get people excited about what you’re doing is to let your passion show. Share the process, ideology, and execution.
  • There’s nothing more rewarding than feeling like you’re a part of something, so let your audience in on your project. A great way to engage your community is to ask for their input. Share your experiences, and ask for something back from them.
The best way to get people excited about what you’re doing is to let your passion show.