Today, Instagram is one of the most popular social media platforms in the world. Statistics show that there are over 300 million people who visit it every day.
One of the Instagram’s most popular features is Stories. With Instagram Stories, users can post pictures and videos of anything, along with hashtags, filters, and geotags. It became even more popular when Instagram included it in its explore page. There are over 250 million daily users of Instagram Stories, of which 33% are businesses.
For instance, MMA star Conor McGregor and HiSmile use Instagram Stories to a devastating effect. The brand’s Instagram Stories posts led to a 90% increase in male customers and had a reach of over 14 million consumers.
Michael Kors recently used Instagram Stories to push its female smartwatch line. It ended up increasing the brand’s ad recall by 24 points.
GQ, one of the top male magazines in the world, uses Instagram Stories frequently. Its stories often feature takeovers by celebrities, images of its covers, best dressed men, and other promotional media.
MAC Cosmetics uses its Instagram Stories to show its customers how to apply its products step-by-step.
The infographic below goes on to explore the ingenious ways in which businesses are boosting themselves with Instagram Stories.