How Should Business Leaders Go  About Expressing Their Ideas – Isabel William

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A killer idea is not worth the paper it is written on unless you find a way to communicate. Others cannot discern what is going inside your head and even if they try to, it would probably be nothing more than a wild guess. In a corporate environment, communication plays a pivotal role and it calls for precision, a sense of purpose, planning, and professionalism. So, if you really mean business, you need to employ the most effective methods for sharing your ideas. You can apply them to the staff in the office, but also to investors, other executives, customers, and stakeholders.

Back to the basics

Communication is the copper-bottomed bedrock of any business relationship. It allows leaders to assemble strong teams and rally people around the banner of business values and mission. In other words, it is an indispensable tool for conflict prevention, employee engagement, and relationship building, as well as processes of ideation and innovation. What is more, through communication, one is able to test and validate business ideas before executing them in practice.

All of this is to say that interpersonal and soft skills are what separates good leaders from bad ones. For instance, many business managers and owners overlook the importance of being a good listener, which is the key to ensuring you get your messages across. After all, communication is always a two-way street and its value increases with the level of involvement and interactivity. Leaders should thus always ask for and provide feedback to employees. Transparency is everything.

Matters of style and tone

Furthermore, using the right tone is paramount to effective idea articulation. You can be a bit informal at times, but you are walking a fine line there. Being overly casual all the time tends to impede your authority and makes people take things less seriously. It is also a bad idea to show others that you are upset and angry. These negative emotions distract and prompt unintended reactions from recipients. So, keep your cool and maintain a degree of professionalism.

The language you use should be simple and the approach open. Do not hesitate to set clear expectations right from the get-go. Nobody should be in the dark when it comes to projects, deadlines, the general direction of the company, individual contributions, team performance, etc. Take a deep breath and never rush the occasion. Be patient and use short pauses to let the information sink in. When presenting ideas, you need to do it more in the form of a dialogue than a monologue.

Hit the nail on the head

Sometimes, you have to put things in the writing. Here, it is advisable to write like you talk, so follow the same rules governing your oral representations. Double-check your spelling and grammar, preferably using convenient tools such as Grammarly. Anticipate potential questions and address them right away. If you are using a whiteboard, which can be very useful in an office, underline crucial points with a whiteboard marker. You can even color-code all information formore productive meetings and day-to-day interactions.

Along the similar lines, it is very helpful to create compelling presentations and amplify your points with visuals. People retain information easier when it is supported by things like photos, charts, and graphics. So, having great PowerPoint skills is something that could enable you to capture attention across the board. Just be careful not to alienate people who are not keen on modern technology. Likewise, visuals are not supposed to distract from the core message or simple language. Keep it simple, stupid.

Channeling the power

A good leader is aware of the value of fostering meaningful, personal relations with people. You need to set your ego aside and express empathy. It is the glue that holds human relations together and it facilitates open communication and trust in the workplace as well. Finally, you need to know when it makes more sense to have a one-on-one meeting, when to send a message, and when to speak to the whole collective. Always take into account your audience and how it speaks.

This brings us to a crucial point.

Namely, it matters what you say, but also how you deliver it. In this day and age, the medium shapes the essence of the message. Of course, not everything needs to be said. There are many other ways to express ideas (phones, emails, letters, etc.) and it is important to achieve consistency across them. Be careful, for example, with social media. When caught up in responding to a ton of comments and chat queries, it is easy to overlook the tone and core messages. This mistake could undermine your brand image and reputation.

The Art of bringing ideas to life

Leaders who manage to foster better communication outcomes are also in a position to spur better business results. The only problem that this is always easier said than done. So, take your time to come up with a suitable approach and mind the tone and style. Learn to be a good listener first. Hone your public speaking and writing skills.  There are no one-size-fits-all solutions when selecting the channel for communication. You have to always know your audience and understand the context.

Rest assured that your efforts will likely to pay dividends: you should be able to become a better leader, climb up the career ladder, and elevate the whole organization.