Every company has a culture, whether it is visible or not. Organizational culture is the combinations of the norms, values, and expectations within an organization. According to research by IBM, the corporate culture can be a stumbling block to creativity if it is not well identified and cultivated. Creativity is essential to the growth and success of any organization. Another report by Creative Jobs postulates that employees require a working environment that encourages creativity. The same study also indicated that a significant number of employees are willing to leave their traditional careers for more creative roles. Implementing a creative culture in the organization can be a great way of retaining employees and encouraging innovation. Below are six ways in which you can make creativity become part of your organizational culture and keep your employees more engaged.
Be Transparent with Your Goals
You need to be open with your company’s roadmap to instigate meaningful creativity. If your goals are not clear, employees will have limited ways of innovation. Instead, they will only focus on low directives that do not encourage creativity. Although 43% of employees are familiar with the company goals, they could not identify them. Therefore, if you want to inspire your employees to be more creative, you should set clear goals and objectives.
You should strive to include innovation in your company culture. In fact, creativity should be encouraged daily and if possible, embedded in the mission statement of the company. In most cases, creativity is hindered by heavy workloads and time constraints. You can set up frequent meetings that are entirely focused on creativity and innovative ideas. In addition, you can set up a virtual workspace that encourages innovations and creativity. Once in a while, take your employees on a retreat to escape the daily work pressure and focus solely on innovation and creativity.
Failure Is Part of the Growth
Taking big risks can provide immense rewards. However, it also increases the chances of failure. You will never get anywhere if you always encourage your employees to play safe. Encouraging experimental and new ideas on projects is essential. Your employees will not stretch or grow if they are afraid to fail. Encouraging failure helps employees to pivot quickly and learn valuable lessons that provide useful insights. Furthermore, employees gain confidence to take calculated risks knowing that failure is part of the growth.
Listen to Feedback
Your employees can have top-notch creative ideas but are afraid of sharing them. This is due to a lack of an effective mechanism that encourages the sharing of ideas. A considerable number of workers feels that their companies are not willing to change practices based on employee feedback. Lack of active employee engagement is not healthy for the overall growth of the company and hinders innovations and creativity. You should develop efficient feedback programs to ensure communication flows smoothly. In addition, implement an open door policy so that employees can feel free to engage with the management.
In big organizations, it is easy for roles to overlap making employees lose the ability to exercise their unique talents. However, encouraging employees to work outside their comfort zone will help to flex their creative muscles. This will also help them to become nimble and focused. Also, providing flexible roles is a good way of encouraging employees who feel creatively stagnant.
Rewarding on creativity create an environment that encourages all employees to dream big and become innovative. Creativity should start at the top to get employees more empowered. When you provide innovative solutions to problems, you encourage your employees to spread their wings and think outside the box.
In conclusion, creativity is an essential element in the growth of any organization. Although sometimes it is difficult to nurture and tame creativity, creating a culture that encourages creativity fosters innovative ideas. A working environment that supports creativity helps to solve problems faster and easier.