How to be a Business Leader for Your Online Business

mickyates Best Practice, Business, ideas, Leader, leadership, Social Media, Teams, Technology Leave a Comment

The digital transformation has affected not only business organizations but leadership as well. The old rules for success have been redefined. Today, a leader isn’t only a progressive forward-thinker with an exceptional set of professional skills and personal traits. Now, leaders need to be prepared to adapt to a fast-paced business environment and to stay flexible in terms of their …

5 Ways to Manage and Improve Your Brand Image – Cristi Waterson

mickyates Brand, Customer, marketing, Social Media Leave a Comment

According to the Content Marketing Institution, 89 percent of marketers understand that maintaining viable brand awareness is the most important objective to succeed. This awareness is even more important than focusing on lead generation and sales. Brand image is important because it forms the impression that your current and potential customers have about your product and company. If you don’t effectively …