Influx, Saatchi & One Word Brands

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From Influx “Maurice Saatchi just spoke yesterday in Cannes about his vision for the future of branding. His idea is that brands need to identify a single word and use all means necessary to own it. Influx isn’t really sure about this idea. There is nothing radically new here; the most successful brands have always tried to attach themselves to …

The End of Shopping

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From the New York Times, by Walter Kirn “I thought I got a sweet deal on my first car. It was a compact pickup, American-made, and the salesman who approached me on the lot told me that if I bought it that afternoon, he was prepared to double the advertised rebate and throw in a premium sound system free. I …