5 Ways to Manage and Improve Your Brand Image – Cristi Waterson

mickyates Brand, Customer, marketing, Social Media Leave a Comment

According to the Content Marketing Institution, 89 percent of marketers understand that maintaining viable brand awareness is the most important objective to succeed. This awareness is even more important than focusing on lead generation and sales. Brand image is important because it forms the impression that your current and potential customers have about your product and company. If you don’t effectively …

Can You Be Customer-Centric And Agent-Centric At The Same Time? Jaime Bailey

mickyates Best Practice, Business, Customer, ideas Leave a Comment

As customer service technology has taken a giant leap forward in recent years, there has been a tendency to think of these artificial intelligence and automation tools as benefiting either the customer (chatbots, for instance) or the agent (voice recognition). While this may make sense when it comes to plugging numbers into budget line items, when it comes to implementation …