Getting website visitors is only half of the battle. You want those visitors to also make a purchase when they come to your website. In a perfect world, it would be easy to convert every single visitor into a paying customer. In the real world, that’s never the case.
It’s always exciting to watch your visitor counts jump higher and higher but don’t mistake this for running a successful online business. There are more steps you’ll need to take to convert those visitors into customers. Here are 7 simple ways to do just that and turn your traffic into profit.
1. Deliver a Freebie
People love free things. When you offer something for free, you show your value proposition, rather than telling. Offering a free product, whether that’s a free trial for a software or a free chapter of an ebook, will let customers get a feel for whether what you’re selling is the right fit for them.
Free trials or free downloads increase your overall customer satisfaction, lower the need for aggressive sales tactics, and increase premium sales. You have virtually nothing to lose and so much to gain.
2. Use Social Proof
People want to buy what other people are buying. Social proof is a powerful selling tool. If you have existing customers, get some quality testimonials to show off just how much of a success your project or service was.
Other types of social proof include displaying logos of past companies you’ve worked with, having social shares of those who have raved about your product in the past, or even a celebrity endorsement. Show off your happy customers.
3. Create Quality Visuals
Have you ever stumbled upon an ecommerce website with poorly taken photos of the products? These look unprofessional, and they read as scammy to most website visitors. Instead, emphasize the importance of quality visuals. Great images of your products can increase your conversion rate by 30%.
The same goes for digital products. Mockups and clear screenshots help customers see your creations in action. Without the right visuals, they’re not always sure how to properly use your product or service.
4. Encourage Buying Now
Sometimes selling is a marathon, not a sprint. Some customers simply aren’t ready to buy the first time they stumble upon your product page. However, there are some subtle ways to encourage them that now is the right time to buy. If they wait, they might miss out on this exciting deal.
Look at Amazon as a key example of this in action. Amazon makes it clear just how much time you have to make a purchase soon to get it by a certain day. Using countdown discounts or flash sales will help customers feel that sense of urgency.
5. Clean Up Your Website
Sometimes a little bit of website maintenance will go a long way. We’ve all seen poorly designed web pages that aren’t easy to navigate or understand. If your website isn’t in tip-top shape, you’ll likely scare away visitors before they have a chance to make a purchase. If you’re in need of WordPress site maintenance, work with a professional developer to prepare your website to convert users.
However, at this point, it’s important to point out internet privacy laws. Under the new European General Data Protection Regulation (GDPR), you’re required to make sure your website is in compliance. Even if your business isn’t in Europe, if you in any way to do business in Europe, this is something you’ll want to take seriously. Make sure you’re up-to-date with these compliance regulations by designing privacy into your website design.
6. Track Your Visitors
Similar to cleaning up your website, you want to understand how your visitors are actually interacting with the page. Using a website heat map, you can see just how long visitors are spending on each page, where they’re clicking, and what they’re ignoring. Knowing this will help you understand what sections need to be improved for clarity and impact.
7. Implement Live Chat
Finally, don’t underestimate the power of quality customer support. When people have questions during the sales process, they need those questions answered quickly. If they can’t figure out how to get their questions answered quickly, they’ll quickly move on.
One company used live chat and saw a 60% conversion rate from their chat alone. Those visitors wouldn’t have been compelled to make a purchase if it wasn’t for live chat. Get started with a tool like Olark and Userlike.
As you can see, you don’t have to accept your current conversion rate. It’s time to make the most of every visitor with the easy tips above. A few simple steps will make a big difference in your profit and success.