Pinterest is a great place to collect images and links to ideas you love, products that rock, and just about anything else under the sun. While most users of the site are still individuals, brands and big businesses have taken note of the major traffic the social media site has been seeing in recent months, and many have begun creating their own Pinterest boards, pinning things from their own sites as well as from around the web.
There are hundreds of brands currently using Pinterest for marketing (a number that will undoubtedly grow before the year is out), and some surprising companies are making the site’s visual features work for them. Read on to learn about some of the unexpected brands that are drawing in loads of fans from Pinterest.
Pinterest has fast become a place to look for and share recipes for everything from health foods to decadent desserts, and Whole Foods has used that foodie frenzy to their advantage in their Pinterest branding. Those who choose to follow the health food store’s pins will get access to amazing and often very healthy recipes, with boards that feature recipes for dinner, vegetarians, vegans, sweets, holidays, and parties, among others. Of course, Whole Foods hasn’t made it all about food. There are also great photos of some of the other products they carry as well, including kitchen gadgets, clothing, and home decor. To date, the Austin-based company has more than 700 pins earning them 21,586 followers.
While it’s not surprising that a blog all about social media would have a successful Pinterest account, it is surprising that many not-especially-visual blog posts have drawn so much traffic over the past few months for Mashable. To date, Mashable’s boards have 19,655 followers, which is impressive since they’ve only added about 361 pins over their 14 boards. What are they doing right? Many of their boards focus on humor, tips and tricks, and showcasing particularly cool tech gadgets — stuff that appeals to both genders and is frequently repinned. Mashable also created a successful board that tied into events at SXSW, with that board alone getting 21,011 followers. It seems they know what they’re doing, but they’re not keeping it a secret: they also offer a special board just for Pinterest-based tips, tricks, and news.
Next to food and home decor, fashion pins are tops on Pinterest, and Nordstrom has made sure to throw a few of their own products into the mix. The high-end retailer has won more than a few fans (12,384 and counting follow all the brand’s boards) by creating themed boards that change with the seasons. Some of their most popular boards include “Spring 2012 Weddings,” “Weddings,” “Beauty Favorites,” and “The Wedding Suite at Nordstrom.” They also have great boards for men, showcasing shoes, looks for prom, and even those that capture trends like nautical stripes. The boards are also current with the seasons, giving fans something new to ogle every few months, which has proven to be a great strategy for Nordstrom and has helped to build a solid Pinterest following.