Effective leadership communication is not only important for allowing the business to leverage the unique insights, knowledge, and talents of its employees, but also to encourage a sense of engagement and strong community. In fact, according to a recent survey, firms that implement a well-planned leadership communication strategy tend to have less employee turnover, a 47% higher return for shareholders and enhanced employee engagement. So how can a company improve its leadership communication to enhance employee engagement? Here are the five top evidence-based strategies to engage employees using effective communication techniques.
- Setting the Context
It must be reiterated that each employee enters the work environment with his or her own context, with a combination of upbringing, culture, memories, and varied experiences. One aspect of the leader’s job is to develop a shared vision for the entire team by making sure that each employee has a clear understanding of the bigger picture and their roles in it. As such, managers must constantly communicate the reasons behind the business plans and decisions. Motivate followers to identify with the company processes. A useful strategy here would be to link organizational processes to your specific department, talking to your subordinates about how their work relates to the organizational success. Failing to set the context means that the leader contributes to creating a silo mentality, where individual employees do not see how their unique contributions matter.
- Facilitate Team-Wide Peer-To-Peer Conversations
Communication between employees is critical in creating a team culture and in sharing ideas. Good leadership communication should use such strategies as instant messaging applications to enhance communication and congruence within teams. Through such applications, leaders create ways for subordinates to share questions, information and ideas, thus empowering employees to seek solutions from their peers, thus strengthening the connection between colleagues and improving knowledge transfer.
- Make Goals and Objectives Clear and Visible
In a recent survey, 70% of respondents agreed that goal clarity was among the top three factors influencing their intrinsic motivation and work engagement. By publishing your company and team goals and making sure that the information can be accessed by all team members, leaders keep employee intrinsically motivated as they know what is expected. The idea here is that employees tend to perform better when the goals of the employer are transparent and easy to comprehend. You must also avoid disruptions to employee workflow with pestering emails and frequent meetings. You can get more assistance with developing effective emails and publishing goals for a top writing agency like OK Essay.
Here is an illustrative summary of the other elements of employee engagement you should consider.
- Be Up-Front and Focus On Lessons Learnt
Employees are better engaged when there is a feeling of transparency, and where information is shared. Top leaders must share information, particularly information that is seen as being too sensitive. The more information employees have access to, and the more they are facilitated to understand the information, then the more likely that they will be able to contribute to the company in a meaningful manner. Effective leadership communication should also look to learn from issues, rather than pointing fingers at mistakes. Do not ask ‘who did this?’ but rather, inquire how the team can learn from it. Being open about mistakes and success will form an environment of greater respect and trust from employees.
- Explain Expectations and Show Recognition
It is baffling how often managers assume that, since they have told subordinates that they want them to engage in a different way, they must definitely understand what is expected of them. In most cases, they won’t. Explain to employees exactly what behaviors are expected of them, as well as the ideas you are looking for. Ask questions to get the employees brainstorming.
In addition, good leadership communication demands that leaders show recognition for outstanding performance or contribution. Although research has shown employee recognition programs to be an important driver of employee engagement, only about 59% report that their managers tell them when they have performed well. Always offer feedback on employee performance and offer praise whenever warranted.
Use these five tips to improve leadership communication within your organization, and enhance the overall engagement and performance of your employees in the long term.