1. "Customer Leadership"


"Customer Leadership" uses Big Data analytics and insight to drive leadership, organization and branding decisions and actions - all aimed to improve customer products, services, experience, satisfaction and loyalty. 

A presentation given to the University of Leeds Customer Data Research Centre (CDRC) Symposium, on January 8th, 2015, at the Royal Society, London.

Customer Leadership by Mick Yates on Slideshare