3. Big Data - Big Choices @ P&G Alumni


Mick's presentation on "Big Data, Big Choices" to the P&G Alumni Network at the Global meeting in Geneva. May 24, 2013

Key points covered:

"Tiny Data (from single structured sources) + Unstructured Data (social sources) = Big Data"

Two strategies to handle this revolution - Innovation Networks and Customer Centricity

Big Data, Big Choices - P&G Alumni Geneva from Mick Yates