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The Sustainable Way

Author: Lionel Boxer

Publisher: Pan Macmillian, October 2005

ISBN: Lionel Boxer

Summary:So many managers are striving to deal with sustainability issues in an effective way, but so many of them are finding that their efforts fail to put appropriate controls in place. Managers start with the best intentions of behaving in a sustainable way, but find their plans are confounded. It has been shown that they fail to understand the culture and how to align it with their objective of achieving sustainability. Some people have been observed dealing with sustainability very well.

So many managers are striving to deal with sustainability issues in an effective way, but so many of them are finding that their efforts fail to put appropriate controls in place. Managers start with the best intentions of behaving in a sustainable way, but find their plans are confounded. It has been shown that they fail to understand the culture and how to align it with their objective of achieving sustainability. Some people have been observed dealing with sustainability very well.

To help managers solve these problems a new book has just been released. Based on accredited research, The Sustainable Way presents a manager learning to align organisational culture with the sustainability issues confronting the organisation. By defining culture in terms of four controllable components, Dr Lionel Boxer puts managers in control of what their teams focus their energy upon.

Following a twenty five year career in business and four years research with leading CEOs, Dr Lionel Boxer has developed an easily understood framework for understanding how leaders have effectively dealt with sustainability issues. The Sustainable Way includes specific tools that managers can harness for themselves.  The new framework can be applied to proactively align any culture so that people will focus their efforts on effectively dealing with sustainability issues.

The Sustainable Way has been written in the style of Goldratt’s The Goal, but in the crisp approach taken by Blanchard’s The One Minute Manager. As such, busy executives can read the book in a few sittings and quickly absorb the powerful ideas.  The book is based on what well known leaders of high-profile multinational corporations have done to successfully deal with sustainability issues. 

In Australian and New Zealand, Brolga Publishing is distributing The Sustainable Way through Pan Macmillan. The Sustainable Way will be available in most bookstores from October 2005 or by visiting http://intergon.net/tsw