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Author: Stan Davis and Christopher Meyer

Publisher: Capstone, 1998

ISBN: Mick Yates


I read this book when it was first published, and have been lucky enough to get to know one of the authors. So, I re-read it. It is nothing less than a superb guidebook to helping us all think about the implications of a connected world, mainly from a "business" perspective, but by implication from a Leadership view, too. 

How much do we understand the need for speed, or the need for emotion in what we all do?  How can we best connect people and knowledge? What are the new rules of branding today?  What do Leaders do when the old rules no longer apply?

Check it out.