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Built on Trust

Author: Dr Arky Cianutti

Publisher: McGraw-Hill , 2000

ISBN: 0809224461

Summary:Along with technology and innovation, trust is one of the most powerful forces driving business today. Yet many companies wallow in a culture that is almost devoid of this virtue both inside their walls and with their customers. What many people don't realize, however, is that trust can be created in an organization. Using Built on Trust, companies can develop an enduring culture of earned trust that includes everyone on the payroll and increases opportunities to stimulate growth, productivity, profits, and job satisfaction at virtually no cost.