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Understanding Organizational Evolution

Author: Douglas Scott Fletcher

Publisher:

ISBN:

Summary:Understanding Organizational evolution and its impact on Management and Performance


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Unleashing the Ideavirus

Author: Seth Godin

Publisher: Dobbs Ferry, NY: Do You Zoom, 2000

ISBN: Center for Bu

Summary:"The best way to cut through the fog of clutter, Godin argues, is to embed your offer in an idea, and then let your customers (or even better, your products) do your marketing for you."


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