Leadership : Inspire People to Change
Paul B. Thornton, MBA, M.Ed., is an author, trainer, and professor of business administration at Springfield Technical Community College in Springfield, Massachusetts. He has provided leadership training for over 10,000 supervisors and managers. This article is an excerpt from his new e-book, WHAT I TEACH ABOUT…LEADERSHIP
Leaders not only challenge us but also inspire us to take action. Some leaders post quotes in their office as reminders to inspire themselves and others. Here are a few examples.
“Make It a WOW Experience!”—Sign in the office of Kate T. Labor, Vice President-Customer Support, Systems, and Software.
“I will change one life today!”—In the article, “Understanding the Importance of Rituals,” author Justin W. Carter said that this sign was in the front office of a small company. As employees entered the office, they tapped the sign with their hand. This ritual instantly reminded them of the importance of their mission.
“Bring Energy!” —Sign on the deskof Maxine Clark, Founder and Chief Executive Bear, Build-A-Bear Workshop.
“Prove Your Groove.”—Sign on the office wall of Peter H. Reynolds CEO/Owner, FableVision Enterprises.
“The Buck Starts Here!”—Sign on the desk of Donald Trump.
Leaders inspire us by what they say, how they say it, and what they do. You must believe in yourself, your employees, and your message.
What Leaders Say
Leaders speak the truth about what is—current reality and about what’s possible—their vision. They keep it real but also identify opportunities for a better future. Leaders use words that are positive, affirming, uplifting, and encouraging. They inspire us by making us feel good about ourselves.
We all want to feel respected, valued, useful, and part of something important and successful. Package your message in a way that connects to these universal feelings. In addition, you can inspire people by tapping into their core values. Emotions and values are the spark that get us excited and energized.
The words leaders say that inspire us include:
Ø Telling Stories. Stories that describe setbacks, great struggle, hard work, perseverance, and eventual success inspire us to press on and achieve demanding goals.
What’s your inspiring story?
Ø Affirming Statements. Leaders inspire us by telling us we have the ability and talent to be successful. Doug Conant former President and CEO of Campbell’s Soups said that in graduate school his grades started to slide. He was working two jobs and taking a full course load. His favorite professor pulled him into his office and said, “You can do better.” Those four words touched him, affirmed him, and inspired him.
Who have you affirmed in the last two days?
Ø Planting Seeds. Leaders inspire us by getting us to see ourselves performing a bigger role. They plant seeds with comments such as, “I can see you leading our international marketing campaign.”
Ø Encouraging People. One of my mentors always encouraged me to pursue bigger goals. Whether I was applying for a new job, considering graduate school, or starting my own business, her consistent response was: “Now’s your time. Believe in yourself and your goals. I’m confident you can do it.”
Who are you encouraging to pursue loftier goals?
Ø Empowering People. Ralph Stayer, former CEO of Johnsonville Foods, inspired his employees and built their confidence by empowering them. He gave people power and authority to get things done. When leaders empower us, they’re saying, “I have confidence in you.”
How Leaders Say It
Leaders deliver their message with passion and conviction. Check out some of the YouTube videos of Tom Peters, Pat Summit, Colin Powell, and Tony Blair. Observe how animated and passionate they are. If you don’t have enthusiasm for your ideas, who will? A passionate speaker gets the audience to sit up, open up, and fully consider the key points. You must have great conviction for what you’re advocating. Leaders have no doubts, no hesitation, and no questions about the correctness of their ideas and recommendations. If you’re not fully committed to what you’re doing, why should anyone else?
Do you deliver your message with passion and conviction?
What Leaders Do
They set the example. When change is taking place all eyes are on the leader. Setting an example is a powerful way of inspiring people. People can’t ignore what you do. Leaders are often the first to take action. Their actions are strong and decisive. You increase your influence exponentially by adding highly visible examples to your words. Author and Artist, Susan Conroy said that the best example of leadership she got was from Mother Teresa of Calcutta. Susan states, “I made my first trip to work with Mother Teresa and the Missionaries of Charity in 1986. Mother Teresa inspired us by her example.” Every day she was a consistent role model of humble service.
What example are you setting for your people?
Problems Related to Inspiring People
1. Some leaders lack optimism. Others are too optimistic and are thought to be out of touch with reality.
2. Some leaders aren’t inspiring because they are flat in their delivery. They lack energy and conviction when presenting their message.
3. Some leaders don’t create a sense of urgency. There is no burning platform so people are reluctant to jump into the water.
4. Some leaders talk a good game, but don’t back it up with action.
What Can You Do
First, inspire yourself. Discover what gets you excited. Second, think about your life stories. What challenges and obstacles have you faced and overcome? Craft your own personal stories that you can use to inspire others. Third, build your vocabulary. Ed Zimmer, Founder and President, Zimmer Foundation says that a large vocabulary helps you select the best words to sell your ideas and inspire people to change.