Innovation : A short story on brand

From Rob Fox, of Engaging Ideas.

We often work at the intersection of brand, people development and change, and sometimes we are asked questions regarding the inter-relationship between these disciplines.

We hope this short story offers a helpful answer. Cheers !

Please download the Acrobat file by right clicking below and saving to your hard drive.

A Short Story on Brand ( helped with a glass of wine ! ) - file is 1 MB

Copyright Rob Fox, 2008. Engaging Ideas

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