Let’s face it – speaking in public can be terrifying; and it’s amazing how many entrepreneurs have stage fright. What if your audience doesn’t look engaged? What if you stutter? What if you don’t know how to answer a question? What if your audience notices you’re really nervous? Although it’s natural to have these concerns, there’s really no point in assuming that things will go wrong. Look on the bright side and stay positive.
With the right amount of preparation, speaking in front of an audience doesn’t have to be such a frightening experience. Think about your business and about your chance to raise awareness for your company and brand. That should be exciting enough to make you speak from the bottom of your heart and deliver a killer presentation. Here are some tips for entrepreneurs on how to communication with confidence and come up with the best public speech.
Know your audience
Who are the people you’re addressing to? You should know that before crafting your speech. It’s not a really good idea to think too much about the things you’re going to share. Act natural and be yourself. Start with a story and make sure it’s something genuine and intriguing. Then, start shifting the focus onto your business. Talk about you as an entrepreneur, bring up your business, your motto and mention your hopes and wishes. People want to relate to the person in front of them during a speech, and they can only do that if the speaker can prove he’s charismatic, original and insightful.
Don’t be too salesy. If you’re attending a conference where you must talk about your brand, try not to appear assertive. Nobody likes to hear a public speaker blab about his product’s benefits for one whole hour. Find balance by sharing information. Talk about yourself as a business person, share some personal ideas about successful entrepreneurship and then bring up your business.
Your audience will want to know more about the person behind the brand. How did you come up with the idea? What did you do before? What’s your life story? It’s always a good idea to share this kind of information too. When an audience likes the speaker on stage, they will also be interested in what you’re offering.
Control your body language
Body language says a lot about a person. When speaking in public, body language can be extremely helpful. Maintain eye contact, control the tone of your voice, and use hand gestures to find your place. Don’t forget to breathe and try not to speak fast. It’s amazing how much one can achieve through body language. In a leadership or speaking role, excellent body language techniques are vital. This means you have to use your body to move around, your eyes to engage and your posture to gain respect.
On the downside, it can be rather challenging for entrepreneurs to improve their vocal expressions and incorporate body language in a speech or business presentation. To succeed, all you have to do is practice.
Welcome questions from the audience
Entrepreneurs should be more than willing to answer questions during their speech. By allowing people to get involved you create a bond. The monologue you’re currently engaged in turns into a dialogue, and dialogues builds connections. Answer all questions with confidence and don’t make silly assumptions. So what if you get a question wrong? Making mistakes is natural, and in some ways it shows your listeners that you’re human.
Stay connected to your audience at all times. If you don’t know the answer to a question, ask the audience to help you out. Since you’re the entrepreneur, the guru, the teacher they want to learn from, you should expect a lot of people eager to make themselves noticed.
Mastering the art of speaking in public is easier said than done. Most novice entrepreneurs are afraid of such encounters because theyfear that their inexperience will destroy the little confidence they have. In the business environment, your mistakes are your greatest teacher. Step out of your comfort zone and you’ll eventually attain success. Communicate with confidence; trust your instincts and you have high chances of becoming a savvy leader.
By Jason Phillips and LondonSpeakerBureau.com