Powered by FeedBurner

monthly posts

March 2015
« Feb    


blog archives

LeaderValues Newsletter – Bill Bernbach; Putting Ourselves in Charge (Vlatka Hlupic); Customer Leadership (Mick Yates)

Rose VallandClick here to see this month’s LeaderValues newsletter 

There’s a “Customer and Engagement” theme, this month. The leadership biography, by Victoria Yates, is on William (Bill) Bernbach, a leader and innovator in the advertising profession, and co-founder of the DDB Agency.

Bernbach believed that “All of us who professionally use the mass media are the shapers of society. We can vulgarize society. We can brutalize it. Or we can help lift it onto a higher level”.

We have two featured articles.

The first is “Putting ourselves back in charge“, from Prof. Vlatka Hlupic. I had the pleasure to hear Vlatka speak in Parliament at the end of 2014. I asked her to write a post describing the research and the needed “Management Shift”. Here it is.

The second is from Mick, on “Customer Leadership“. This is Mick’s way of describing how to help firms get better results – based on a uniquely connected understanding of leadership development, global brand marketing, retail and the application of Big Data analytics and insight.

Make every encounter count – Wally Bock


From Wally‘s excellent Three Star Leadership Blog

Great bosses make every encounter count
I’ve seen a lot of great bosses up close. They come in all shapes and sizes. They work in a variety of industries. But they all make time to touch base a lot and when they do, they make every encounter count.

Take time
When we think something is important, we give it time. Your relationships with team members are important. Give them time. That’s how you get your “real” work done.

Set the example
Your team members pay attention to how you act for clues about what you want from them. Act accordingly. Use what you say and do to influence what team members say and do.

Watch and listen
Watching and listening are the ways you learn. Use them to learn about your team members and how they work. Use them to get a sense of the challenges team members face.

Have a conversation
Conversations are the way that positive relationships grow. When there’s time, take the time to have conversations with team members. You don’t have to limit the subjects to work.

Seek opportunities to give legitimate praise. You can praise achievement or improvement or effort. Don’t dilute your praise with “but.” You don’t have to limit your praise to work, either.

Take time to coach the team or a team member. Coaching is helping a team member do better in the future.

Ask the key question
The key question is “What can I do to help you?”

Say “Thank you”
They may know that you appreciate their work, but it’s nice to hear it.

See more at:

A Simple Bright White Belt – Thomas Vanderbeck

White BeltA few years after graduating from university, several of us collaborated in creating an eclectic school in which we could teach dance, meditation, yoga, and other subjects for self expression, health, and well being. We rented a storefront and made a large sign that proclaimed, “Another Roadside Attraction,” after Tom Robbins then popular book.

One day, our Aikido instructor, Rick, and I discussed practice, mastery, and teaching.

He described his sensei, or training master, to us as a short, slender Japanese man with a very stern attitude and strict rules for proper etiquette in the dojo, or practice hall. Early in his training, Rick had once neglected to remove his street shoes and then casually strolled into the dojo, and greeting his teacher informally, – “Hi there, Morihei!”

Sensei immediately and sternly admonished Rick to go back outside, adjust his attitude, turn and face the entrance to the dojo, bow; and to then re-.enter silently and bow.

Ten rigorous and self disciplined years later, at the end of an evening in which he ceremoniously received his black belt; Rick was leaving the dojo when his venerable teacher took him aside. Rick respectfully greeted his master, “Good evening, Sensei.”

“From now on, Rick, you may call me Morihei. You have demonstrated your mastery of Aikido. There will be no more formality between us. If you are free this evening, I would like you to come to my house. I will make a pizza and we’ll drink a few of my excellent home-made beers.” So, they walked several blocks to Morihei’s cottage.

Rick was surprised to find that his Sensei was a very warm, open, and genuine fellow with a fine sense of humor. He told Rick of how he began Aikido at age nine; and then regaled him with many personal and sometimes amusing stories about his student years, becoming a journeyman practitioner and continuing his studies, earning the rank of sensei, and most important, of how a master must keep learning, continue practicing, and commit to the loving (ai) energetic (ki) way (do) of being – the path of harmony.

Following dinner, several brews, and some good conversation, Morihei smiled and announced to Rick, “I have a special gift to present to you.”

Morihei reached under a pillow on the couch, and brought out a simple rosewood box. Grinning happily, he said, “This will be only the second time in my long life that I have had the privilege and honor of presenting this gift to one of my students.” He then bowed to Rick, reached forward, looked Rick directly in the eyes with a big smile, and formally handed the box to him with both hands.

Saying, “Thank you, Morihei,” Rick accepted the gift and placed it on the table between them. Opening it, he found a very simple, bright white beginner’s belt.” Sensei, I don’t understand. Just this evening I was awarded the black belt of a master.”

Morihei chuckled. “Rick, your black belt was hard won and honors your status as a master practitioner. You are only the second of my students who has demonstrated the warrior spirit and your readiness to begin learning the true nature of Aikido. So, you have earned this simple bright white belt. Let us enthusiastically celebrate your new path in becoming a Sensei, or master teacher. Then, like me, you will become a servant leader of advancing Aikido, and the enlightenment and empowerment of your students.”

“Now, finish your beer, go home, enjoy a few moments of celebration and pride. We’ll meet at the dojo next week. Wear your black belt. The less experienced students in our community and the ego-driven belt climbers will be confused and disoriented if you wear this simple bright white belt. Maybe you can tie it ‘round your waist with your bath robe?”

Prof. Thomas James Vanderbeck, High Performance Leadership

University Heights, San Diego, CA  USA  +1 619-546-6626 (Noon to 8pm, PST)

Customer Leadership – Presentation for the CDRC Symposium

“Customer Leadership” uses Big Data analytics and insight to drive leadership, organization and branding decisions and actions – all aimed to improve customer products, services, experience, satisfaction and loyalty.

A presentation given by Mick to the University of Leeds Customer Data Research Centre (CDRC) Symposium, on January 8th, 2015, at the Royal Society, London