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April 2014
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Book news

Mick contributed to "New Eyes: The Human Side of Change Leadership".

Mick addresses the leadership implications of Big Data, and suggests its value can best be realised by enterprises fully embracing customer centricity and creating strong networks of innovation.

He then shows how the 4Es leadership framework can enable organisational change to capitalise on this revolution.

Get the bookNew Eyes

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Permission Marketing and Banksy

Banksy on Advertisers

I was reminded by Chris Meyer that Seth Godin wrote about permission marketing in 1999.

And Chris found this great graphic.

Seth described permission marketing like this in a 2008 blog post:

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

It recognises the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention”.

I was at a P&G Alumni Conference this past weekend. Obviously P&G is one of the world’s great marketing companies. One of many subjects that we discussed both in formal session and informally was “where marketing is going”.

It seems to me that, in the age of social media, Seth’s idea has never been more appropriate.

Then I read more about this image by Karina Nurdinova which was inspired by Banksy. The use of an iconic shape is rather Warhol-esque. So this combines pop and street art.

(There is a bit of controversy, by the way, about whether Banksy’s rant about advertising is excerpted from his 2004 book Cut It Out and was plagiarised or inspired by Sean Tejaratchi circa 1999. There’s a great 2012 post by Sean that clears this up).

What has this all to do with leadership? Well, two points.

First, respecting customers is essential at all times, but never more so in the social media era. Permission marketing is still the key.

And, second, the arts can never be controlled – but they must be listened to by business and its leaders. I wonder what Coca Cola’s reaction to the graphic is?