1. "Customer Leadership"

"Customer Leadership" uses Big Data analytics and insight to drive leadership, organization and branding decisions and actions - all aimed to improve customer products, services, experience, satisfaction and loyalty. 

A presentation given to the University of Leeds Customer Data Research Centre (CDRC) Symposium, on January 8th, 2015, at the Royal Society, London.

Customer Leadership by Mick Yates on Slideshare

2. Customers, Leadership & Big Data

A keynote given by Mick at The Institute of Customer Service in London on February 25th, 2014.

Mick explains what organisations need to understand to maximise big data and outlines its implications for customer relationships, internal organisational structures and leadership. He explores how big data can be harnessed for customer engagement and co-creation and looks at what kind of leadership is needed, combining human-based values with technology. Mick also considers the business risks associated with big data, how these may impact customer relationships and how they might be overcome.

3. Big Data - Big Choices @ P&G Alumni

Mick's presentation on "Big Data, Big Choices" to the P&G Alumni Network at the Global meeting in Geneva. May 24, 2013

Key points covered:

"Tiny Data (from single structured sources) + Unstructured Data (social sources) = Big Data"

Two strategies to handle this revolution - Innovation Networks and Customer Centricity

4. Leadership Challenges Today

Mick addresses some of the fundamentals of leadership, and the implications of 6 of today's most pressing Leadership challenges: high performance systems, democratisation, innovation networks, global-local paradox, employee engagement and the data revolution
A presentation given as Visiting Professor for the MSc in Management program at Leeds University Business School.


5. Big Data - Big Choices @CMI

Mick's presentation at the President's Lecture of the Chartered Management Institute (CMI) in London. May 9th, 2013

Key points covered:

"Tiny Data (from single structured sources) + Unstructured Data (social sources) = Big Data"

Two strategies to handle this revolution - Innovation Networks and Customer Centricity

6. Big Data, Social Media and Wine

Mick's module for Leeds University Business School's Marketing program, March 2013.

It covers the Implications of Big Data and Social Media on Marketing today - and ends with a case study on British Wine.

7. Big Data, You and Them

Mick gave a talk at the multi-disciplinary Leadership program (LURE) at the University of Leeds. It was part of the Ambassadors Program, with students from the Medical, Engineering and Business Schools.

It covers the Implications of Big Data and Social Media on individuals and businesses. 
We create as much data in a couple of days as the human race created in the centuries up to the year 2000. How do we make sense of it all, and what implications does "big data" have on all professions today?

8. Business, Ethics & Social Networks

A presentation for the Professional Ethics Network, at the University of Leeds, on the leadership and ethical issues surrounding social networks

9. Leadership in the Big Data era

A presentation given by Mick at TEN (The Executive Network) in London on November 6th, 2013. 

There is so much talk about Big Data, yet little practical advice to help organizations deal with it. 90% of all data ever created by the human race was created in the past two years alone – and the rate is accelerating. The real revolution, though, is that only the individual will be able to access all of his or her own data – companies must come to terms with this loss of control. 

What is Big Data is, and how does it impact all businesses, their people and their organizations? What strategies can you employ to deal with this data revolution? And, how can you lead change in your organization, to embrace Big Data’s impact in all of your activities?


The story of the Yates Family's work building Primary Schools in the ex-Khmer Rouge area (founded 1999)

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Distributed Leadership

Presentation on Distributed Leadership as part of Mick's academic work at the University of Leeds

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Distributed Leadership & High Performance

An updated view on the 4E’s Framework, Distributed Leadership, and how they are both fundamentally important to High Performance in today’s connected world

Fractal Innovation - Zoom In & Zoom Out

A whimsical exploration of fractals, attractors & complexity issues to drive innovation and Leadership. Another presentation given in Bhutan in May 2000, to the Save the Children (US) Asia leadership team.

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Organisational Change

Some thoughts on leading change

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Social Marketing

A presentation for the University of Leeds Business school on the importance of social marketing - and how to think about it!