Finding and amplifying a sense of direction — directional stories
From Anecdote - by Shawn
"This week I have been talking to people about foundational stories and how they are important for reinforcing the core vales and direction for everyone in the organisation. HP has a well know foundation story about Bill Hewlett and Dave Packard starting their little electronics company in a garage with a measly $500. Within this story are the basic principles HP was built on.
The foundation story is not the only directional story that people should hear but without good directional stories an organisation can be overwhelmed by whatever stories that well up with each passing day. Here's one example of when things get out of hand. I was at an investment bank and asked the HR Director what stories were prominent in his company. He shook his head in dismay and said, “We have a relatively new CEO and have just finished our vision, mission and values project. Everyone is telling the story that the CEO went home on Friday, pulled out the vision, mission, values from his previous company, came into the office on Sunday, photocopied the statements onto A3 paper and plastered them around level 27. For the life of me I can't dislodge this story.”
Directional stories already exist. You just need to work together with everyone in the organisation to find them and instil their telling throughout the organisation. We use the three journeys process to help clients find and amplify their own directional stories."
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"This week I have been talking to people about foundational stories and how they are important for reinforcing the core vales and direction for everyone in the organisation. HP has a well know foundation story about Bill Hewlett and Dave Packard starting their little electronics company in a garage with a measly $500. Within this story are the basic principles HP was built on.
The foundation story is not the only directional story that people should hear but without good directional stories an organisation can be overwhelmed by whatever stories that well up with each passing day. Here's one example of when things get out of hand. I was at an investment bank and asked the HR Director what stories were prominent in his company. He shook his head in dismay and said, “We have a relatively new CEO and have just finished our vision, mission and values project. Everyone is telling the story that the CEO went home on Friday, pulled out the vision, mission, values from his previous company, came into the office on Sunday, photocopied the statements onto A3 paper and plastered them around level 27. For the life of me I can't dislodge this story.”
Directional stories already exist. You just need to work together with everyone in the organisation to find them and instil their telling throughout the organisation. We use the three journeys process to help clients find and amplify their own directional stories."
Read the rest of the article ...






