Love and Management

From Management Craft, by Lisa Haneberg

"Lovemarks Revisited All This Week....

I am a hopeless romantic, I admit it. So it tickles me to see that LOVE is at the core of many of our newest and freshest perspectives on management and business.

I have been rereading Lovemarks: The Future Beyond Brands, for a project. The first time I read it, I loved it, but I did not see that it was a management book in addition to a marketing book. Kevin Roberts has written a great book about leadership, management, and maximizing performance - even if he wasn't trying.

I will be sharing bits and pieces from the book that can help us be better managers and leaders all this Valentine's Day week. If you are uncomfortable reading about love, intimacy, and sensuality in business terms, be prepared to hang out on the edge with me.

Before I get into Lovemarks, let's chat about aphrodisiacs! First, here's a definition of an aphrodisiac from Gourmet Sleuth:

'Aphrodisiacs are those things that cause us - either males or females - to feel sexually aroused, to desire, to become romantically excited. Aphrodisiac stems of course from Greek - aphrodisiakos, from aphrodisia - sexual pleasures; and especially from the Greek mythology, in which Aphrodite, was the Goddess of love and sex. The Cambridge History of Food writes, that 'Aphrodisiacs were first sought out as a remedy for various sexual anxieties including fears of inadequate performance as well as a need to increase fertility. Procreation was an important moral and religious issue and aphrodisiacs were sought to insure both male and female potency.' "

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