Marketing Technology - Hill & Knowlton

Like many others, I thought this a great idea - Hill & Knowlton are encouraging all of their people to blog, as long as they meet some basic "Code of Practice" criteria

From Marketing Technology blog - Niall Cook August 9th

"We officially announced our blogging community to all our 1500+ staff in 38 countries today (although Steve 'bloodhound' Rubel already sniffed it out, thanks to this post).

Every employee is being encouraged to complete a slightly tongue-in-cheek questionnaire, which provides them with an assessment of whether they have the desire or time to blog for our brand.

Feel free to give it a go yourself - it's open to everyone (you just won't be able to apply for a blog unless you work for us).

We have two inaugural blogs, but I'm looking forward to welcoming some new team and individual blogs over the coming weeks."

Also see the Hill & Knowlton "So You Want to Join the H&K blogging community ... "

This includes their Code of Practice

• I will acknowledge and correct mistakes promptly
• I will preserve the original post, using notations to show where I have made changes
• I will never delete a post
• I will not delete comments unless they are spam or off-topic
• I will disclose conflicts of interest (including client relationships) where I am able to do so
• I will not publish anything that breaches my existing employment contract
• I will distinguish between factual information/commentary and advertising
• I will never publish information I know to be inaccurate
• I will disagree with other opinions respectfully
• I will link to online references and original source materials directly
• I will strive for high quality with every post - including basic spellchecking
• I will write deliberately and with accuracy
• I will reply to emails and comments when appropriate, and do so promptly
• I will restrict my posting to professional topics
• I will write on a regular basis, at least once each week

Technorati social networks tag